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Detail Fields Tool

The Behavior Details tool returns detailed field information at the Cluster or Group level specific to the Profile.

Configuration Properties

  1. Choose a Dataset: Select the Dataset to use. Each dataset has its own Profiles and Profile Sets that are specific to the selected clustering system. These datasets require a current subscription and license. Please contact your Alteryx account representative for more information regarding compatible datasets.

  2. For best results, keep your datasets consistent with each Behavior tool. Choosing "Most Recent Vintage" rather than a specific dataset ensures the most current dataset is used and won't require updating your workflow. You can easily specify the dataset in multiple tools at once through Workflow Dependencies to ensure consistency throughout your workflow.

    You can specify the default dataset from User Settings. Go to Options > User Settings > Edit User Settings and click the Dataset Defaults tab.

  3. Analyze: Select the data field that represents the Profile to use for analysis.

  4. Using (Optional): Select the data field that represents the Profile to use to compare the Analyze Profile against for the fields selected below.

  5. Show By: Record level of the data. Choices include Cluster or Group. Clusters are rolled into Groups.

  6. Demographic: Classification level the Profile was built with. Choices include Auto-Detect, Household, Person, or Adult, but will vary by vendor.

  7. Select Output Fields: Use the checkboxes to select the desired output fields. The buttons All and Clear can help with multiple selections.

Field Name Short Names

Analyze - % Base Count

A_BASE_PER

Analyze - % Count

A_USERS_PER

Analyze - Average Volumetric Value

A_AVG_VOL

Analyze - Base Count

A_BASE

Analyze - Count

A_USERS

Analyze - Index

A_PENI_A_TOT

Analyze - Penetration

A_PEN

Analyze - Total Volumetric Value

A_VOL

Analyze Scaled to Country - Base Count

A_BASE_US

Analyze Scaled to Country - Count

A_USERS_US

Cluster - Description

DESC

Cluster - Global Mosaic Group

UG

Cluster - Index

PEN_IDX

Cluster - Mosaic Group

MF

Cluster - Penetration

CLUSTER_PER

Cluster - Volume Index

VOL_PEN_IDX

Cluster - Volume Penetration

VOL_PEN

Cluster Number

CLUSTER_NUM

Demographic

Demographic

Market Potential - % Count

MKPOT_PER

Market Potential - % Volumetric

MKPOT_VOL_PER

Market Potential - Count

MKPOT

Market Potential - Volumetric

MKPOT_VOL

Using - % Base Count

U_BASE_PER

Using - % Count

U_USERS_PER

Using - Average Volumetric Value

U_AVG_VOL

Using - Base Count

U_BASE

Using - Count

U_USERS

Using - Index

U_PENI_U_TOT

Using - Penetration

U_PEN

Using - Total Volumetric Value

U_VOL

Using Scaled to Country - Base Count

U_BASE_US

Using Scaled to Country - Count

U_USERS_US

Click Apply to have the configurations accepted.

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