AB Controls Tool

The AB Controls tool matches one to ten control units (e.g., stores, customers, etc.) to each member of a set of previously selected test units, based on criteria such as seasonal patterns and growth trends for a key performance indicator (e.g., sales, traffic), along with other user provided criteria (e.g., trade area or demographic characteristics). Possible control units are matched to a user provided set of treatment units using nearest neighbor methods based on a kd-tree algorithm.*

This tool uses the R programming language. Go to Options > Download Predictive Tools to install R and the packages used by the R Tool.

Input Anchors

Configuration Properties

Base Configuration

Graphics Options