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The Compare Behavior tool analyses 2 Profile sets, comparing one against the other. Think of it as building a sentence: "Analyze'this/these'Using 'this/these'."
This tool requires a single data stream with 2 Profile fields. You may need to use an Append Fields tool to append a comparison Profile record (Using) to the other (Analyze) records.
For best results, keep your datasets consistent with each Behavior tool. Choosing "Most Recent Vintage" rather than a specific dataset ensures the most current dataset is used and won't require updating your workflow. You can easily specify the dataset in multiple tools at once through Workflow Dependencies to ensure consistency throughout your workflow.
You can specify the default dataset from User Settings. Go to Options > User Settings > Edit User Settings and click the Dataset Defaults tab.
|Field Name||Short Name|
|Market Potential (Users)||MPOT|
|Market Potential Index (Users)||MPOTIDX|
|Market Potential (Volumetric)||MPOTVOL|
|Market Potential Index (Volumetric)||MPOTVOLIDX|
|Spearman Correlation (Users)||SPEAR|
|Pearson Correlation (Users)||PEARS|
|Spearman Correlation (Penetration)||SPEAR_PEN|
|Pearson Correlation (Penetration)||PEARS_PEN|
|Household Count||Household Count|
|Person Count||Person Count|
|Adult Count||Adult Count|
Click Apply to have the configurations accepted.
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