The AB Testing category includes tools that assist in carrying out A/B testing (also known as test and learn) experiments, such as examining the effect of a new marketing communications campaign on sales, or the effect of changing store staffing levels.
AB Analysis Tool: The AB Analysis tool compares the percentage change in a performance measure to the same measure one year prior.
AB Controls Tool: The AB Controls tool matches one to ten control units to each member of a set of previously selected test units, on the basis of seasonal patterns and growth trends for a key performance indicator, along with other user specified criteria.
AB Treatments Tool: The AB Treatments tool determines which group is the best fit for AB testing.
AB Trend Tool: The AB Trend tool creates measures of trend and seasonal patterns that can be used in helping to match treatment to control units for A/B testing.