AB Testing

AB Trend Tool Icon

AB Trend Tool

Creates measures of patterns that can be used to match treatment to control units for A/B testing.
AB Treatments Tool Icon

AB Treatments Tool

The AB Treatments tool assists you in determining which group is the best fit for AB testing.
AB Controls Tool Icon

AB Controls Tool

Matches one to ten control units to each member of a set of previously selected test units
AB Analysis Tool Icon

AB Analysis Tool

Compares the percentage change in a performance measure to the same measure at a different time.