AB Testing

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AB Analysis Tool Icon

AB Analysis Tool

Compares the percentage change in a performance measure to the same measure at a different time.
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AB Controls Tool Icon

AB Controls Tool

Matches one to ten control units to each member of a set of previously selected test units
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AB Treatments Tool Icon

AB Treatments Tool

The AB Treatments tool assists you in determining which group is the best fit for AB testing.
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AB Trend Tool Icon

AB Trend Tool

Creates measures of patterns that can be used to match treatment to control units for A/B testing.