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Detail Fields Tool

Last modified: May 17, 2023

The Behavior Analysis tools have been deprecated as of version 2022.3. These tools will continue to work with US Business Insights Data Packages 2021 Q4 and earlier versions.

Use Detail Fields to return detailed field information at the Cluster or Group level specific to the Profile.

Configure the Tool

Set the default dataset from User Settings. Go to Options > User Settings > Edit User Settings and open the Dataset Defaults tab.

  1. Choose a Dataset: Select the Dataset to use.
    • Each dataset has its own Profiles and Profile Sets that are specific to the selected clustering system. These datasets require a current subscription and license. Please contact your Alteryx account representative for more information regarding compatible datasets.
    • For best results, keep your datasets consistent with each Behavior tool. Choosing "Most Recent Vintage" rather than a specific dataset ensures the most current dataset is used and won't require updating your workflow. You can easily specify the dataset in multiple tools at once with the Workflow Dependencies to ensure consistency throughout your workflow.
  2. Analyze: Select the data field that represents the Profile to use for analysis.
  3. Using (Optional): Select the data field that represents the Profile to use to compare the Analyze Profile against, for the fields selected below.
  4. Show By: Record level of the data. Choices include Cluster or Group. Clusters are rolled into Groups.
  5. Demographic: Classification level the Profile was built with. Choices include Auto-Detect, Household, Person, or Adult, but vary by vendor.
  6. Select Output Fields: Use the checkboxes to select the desired output fields. The buttons All and Clear can help with multiple selections. 

    Use Long Names: When checked, returns long field names When left unchecked, shorter less descriptive field names are used. The table below displays available fields for output.
Field Name Short Names
Analyze - % Base Count A_BASE_PER
Analyze - % Count A_USERS_PER
Analyze - Average Volumetric Value A_AVG_VOL
Analyze - Base Count A_BASE
Analyze - Count A_USERS
Analyze - Index A_PENI_A_TOT
Analyze - Penetration A_PEN
Analyze - Total Volumetric Value A_VOL
Analyze Scaled to Country - Base Count A_BASE_US
Analyze Scaled to Country - Count A_USERS_US
Cluster - Description DESC
Cluster - Global Mosaic Group UG
Cluster - Index PEN_IDX
Cluster - Mosaic Group MF
Cluster - Penetration CLUSTER_PER
Cluster - Volume Index VOL_PEN_IDX
Cluster - Volume Penetration VOL_PEN
Cluster Number CLUSTER_NUM
Demographic Demographic
Market Potential - % Count


Market Potential - % Volumetri MKPOT_VOL_PER
Market Potential - Count MKPOT
Market Potential - Volumetric MKPOT_VOL
Using - % Base Count U_BASE_PER
Using - % Count U_USERS_PER
Using - Average Volumetric Value U_AVG_VOL
Using - Base Count U_BASE
Using - Count U_USERS
Using - Index U_PENI_U_TOT

Using - Penetration

Using - Total Volumetric Value U_VOL
Using Scaled to Country - Base Count U_BASE_US
Using Scaled to Country - Count U_USERS_US
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