Types of Analytics Handled by Auto Insights

Last modified: August 22, 2022

Learn more about the types of analytics within Auto Insights.

Auto Insights is our AI-powered virtual analyst and it is very good at descriptive and diagnostic analytics. What does that mean? It means that like a human analyst, Auto Insights is great at summarizing historical data to determine what has happened and why.

Auto Insights' analytic capabilities are focused on three main areas:

  • Trend analysis—identifying patterns in structured and transactional data to help users understand performance over time.

  • Root cause analysis—determine drivers of change by utilizing several machine learning techniques such as Cramér's V to highlight the most likely causes (see here for more information).

  • Anomaly or outlier detection—proactively surfacing unexpected insights hidden within the data through a range of different algorithms including STL, S-ARIMA, and PCA (see here for more information).

How does it work?

Like any good analyst, Auto Insights will determine and apply the most appropriate statistical technique based on the scenario presented before it to provide actionable insights. For example, to conduct root causes analysis, Auto Insights utilizes ensemble learning which combines several machine learning techniques such as Random Forest, Named Entity Recognition (NER), and Cramér's V into one analytical model in order to decrease variance, bias, and improve prediction accuracy.

Data Stories

Not only does Auto Insights use artificial intelligence to automate the insight generation process, it also packages these insights into intuitive stories and charts for users to consume (examples listed below). In order to perform this type of analysis, Auto Insights requires structured and transactional data (more information on data requirements can be found here).

data stories

Example data stories:

  1. Large increases/decreases—surfacing largest change and percentage change per category

  2. 80/20 principle—identifying top categories that make up a majority of the total

  3. New, lost, and returning—calculating new, lost, and returning categories within the current period

  4. Outliers and anomalies—highlighting unexpected changes within the dataset


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