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AB Testing

AB Analysis Tool Icon

Compares the percentage change in a performance measure to the same measure at a different time.

AB Controls Tool Icon

Matches one to ten control units to each member of a set of previously selected test units

AB Treatments Tool Icon

The AB Treatments tool assists you in determining which group is the best fit for AB testing.

AB Trend Tool Icon

Creates measures of patterns that can be used to match treatment to control units for A/B testing.