Adobe Analytics Tool

Tool update available

A newer version of the Adobe Analytics Tool is available from the Alteryx Analytics Gallery.

The Adobe Analytics tool authenticates to the Adobe Analytics report suites (to which you have access) and generates ad hoc reports based on multiple parameters via the Adobe Analytics Reporting API, version 1.4.

See API Best Practices for a list of factors and tips affecting report generation time.

Login Methods

  • User Login: Use this method for ad hoc workflows. Sign in using Adobe Analytics credentials. This option requires re-entering credentials every 30 days or any time a new instance of the tool is added.
  • User Login authentication requires Web Services access (granted by your Adobe administrator) and linking your Adobe Analytics account to your Adobe ID for single sign-on capability. To link the accounts:

    1. Go to marketing.adobe.com.
    2. Log in with your Adobe ID.
    3. Click "Get Access" within the Analytics section.

    If authentication fails, contact your Adobe Analytics administrator.

  • Developer Login: Use this method for scheduled workflows or when adding workflows to the Alteryx Gallery. Sign in using API credentials. This option requires obtaining a Client ID and Client Secret and does not require re-entering credentials to run a workflow.
  • The Developer Login requires that you create an application from your Adobe Analytics account. Choose client credentials for the authentication type. Once you create the application, Adobe will provide an Application ID (Client ID) and Application Secret (Client Secret) to use for authentication with Alteryx.

Configure the tool

Many report parameters will dynamically update the available metrics and elements. For each selected element, the report will retrieve up to the top 50,000 records for that element.

Report Parameter Required? Default Description*
Report Suite Yes N/A The Adobe Analytics report suite you want to use to generate the report.
Metric No Page Views The metric on which to see data.
Element (1) No Date The element used to break down the metric.
Element (2) No   The element used to break down the first element.
Element (3) No   The element used to break down the first and second elements.
Start No Current date Due to specific system requirements, the minimum date that can be used in the date, dateFrom, and dateTo parameters is 2000-01-01, and the maximum date is 2899-12-31.
End No Current date Due to specific system requirements, the minimum date that can be used in the date, dateFrom, and dateTo parameters is 2000-01-01, and the maximum date is 2899-12-31.
Granularity No   The time units used to display data in a report that organizes the data by date.
Data Center No San Jose Used to retrieve the API endpoint. If you are unsure or receive errors, check with your Adobe administrator to see if your report suites are on a different data center.
Attempt to Parse Report N/A Yes (selected) If selected, Alteryx will attempt to parse the report data into a table format. If not selected, you will receive the raw JSON output returned from Adobe.

Supported Report Types

  • Trended - One or more elements with a date granularity specified
  • Overtime - No elements with a date granularity specified
  • Ranked - One or more elements with no date granularity specified